AI Visibility Research & Measurement

Is AI finding your organization, describing your work accurately, and recommending you for relevant questions?

Explore research, practical measurement methods, and findings to understand your starting point, evaluate changes, and decide what to improve next.

Measure More Than Mentions

Presence

Do you appear when people ask relevant questions?

Separate questions naming your organization from questions asking for organizations like yours.

Accuracy

Does AI describe your work correctly?

Check your services, audiences, expertise, location, and current information.

Sources

What evidence supports the answer?

Record links to your website and outside sources. A mention and a citation are different outcomes.

Recommendations

Does AI include you as a relevant option?

Check when you appear, how AI explains your relevance, and which alternatives appear alongside you.

What Our Baseline Revealed

AI Recognized Our Name. But Rarely Included Us in Discovery.

We applied the AI Visibility Action Plan to Cited & Seen itself. Across 51 completed tests involving ChatGPT, Perplexity, Google, and Claude, we examined how AI described our business, which sources appeared, and whether we surfaced when people asked for help without naming us.

87%

named recognition

AI recognized Cited & Seen in 27 of 31 tests where the business was named.

Discovery Inclusion

Cited & Seen appeared in 1 of 20 tests asking for relevant consultants without naming the business.

What these Result Mean

Being understood when someone knows your name is different from being found when someone needs your expertise. Our baseline showed stronger recognition than discovery. Some answers also included outdated offers, incorrect locations, or incomplete descriptions of our work.

Content Strategies that we are prioritizing

Create

Publish:

4 authority hubs
audience pages
methodology
case studies

Connect

Add internal links from audience pages to services, articles, and case studies.
Use descriptive link text and explain why each resource matters.
Link supporting content back to the audience page.

Strengthen

Compare website pages, LinkedIn profiles, and public bios against one approved facts sheet.
Correct outdated offer names, locations, and audience descriptions.
Add evidence beside claims about our expertise.

Spread

Turn research findings and case studies into guest articles, presentation material, and partner resources.
Include a consistent business description and link to the relevant supporting page.

What We’ll Recheck

After implementation, we’ll repeat the baseline questions to assess discovery inclusion, description accuracy, and source citations. We’ll report what changed, what stayed consistent, and what needs further investigation.

Learn How to Track Your AI Visibility

How-tos, articles and resources for research and measurement

AI Visibility Has a Language Problem

AI visibility sounds technical, but the real issue is simple: AI might be describing your organization incorrectly, relying on outdated information, or leaving you out entirely. You do not need to master every acronym. You need to know what AI is saying, where the confusion starts, and what to fix first.

Illustration of audience questions, a webpage, and a magnifying glass. Text: “How Reddit helps you improve AI visibility.”

How Does Reddit Help You Improve AI Visibility?

Reddit conversations reveal what people ask, misunderstand, and trust about your work. Learn how professional services firms, thought leaders, experts, and mission-driven organizations turn those insights into clearer content for AI visibility

Illustration of an organization’s homepage with a verification check, question bubble, and magnifying glass. Text: “Stop making AI guess what you do.”

Stop Making AI Guess What You Do

A beautiful website can still leave AI confused about who you are and what you do. When your message is vague, AI may oversimplify, misrepresent, or skip your organization entirely. Here’s how to make clarity part of your website strategy without starting another redesign.

Find out what AI sees

The AI Visibility Action Plan tests how major AI platforms understand, source, and recommend your organization, investigates the signals behind those outcomes, and turns the findings into a prioritized 90-day plan.

Get Your AI Visibility Action Plan

Explore the Cited, Seen, or Skipped? Playbook