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Is AI getting your organization right?
Your organization may be credible, established, and full of valuable expertise. But when people ask AI about your field, services, programs, members, or the problem you exist to solve, does it understand what makes you distinct?
Cited, Seen, or Skipped? AI Accuracy and Authority for Mission-Driven Organizations gives marketing and communications leaders a practical way to test how public-facing AI systems describe their organization, identify what may be missing or distorted, and decide what to fix first.
What's inside...
Written for Action and Awareness
Includes:
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A five-prompt AI representation self-check
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Guidance for testing the questions that matter most to your organization
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A framework for capturing and comparing answers
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A simple rubric for evaluating results
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Clear explanations of what Cited, Seen, Skipped, and Misrepresented results usually mean
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A result-to-fix mini-map
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10 fixes for stronger AI accuracy and authority
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A 30-day action plan
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Guidance for using the playbook with your team
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A practical introduction to AI visibility governance.
When to Use this Playbook
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Leadership is asking what AI means for your organization’s visibility
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Your team produces strong content but is unsure whether AI is recognizing it
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You are concerned that AI may be relying on outdated, incomplete, or third-party information
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Your organization is showing up in AI answers, but the descriptions feel generic or “fine”
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You need a practical starting point before investing in a more comprehensive audit
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You want a shared framework your marketing, content, web, membership, and leadership teams can use together
Your organization deserves more than visibility.
It deserves to be understood, trusted, cited accurately, and represented in a way that reflects the value of its work.
Get Cited, Seen, or Skipped? and give your team a practical way to see what AI is saying now, identify what is missing, and decide what to fix first.
Available in paperback and kindle