Work with Cited & Seen
Get More Value From Your Content
You have valuable content, expertise, and intellectual property.
The challenge is turning those assets into measurable business results.
Whether you need a strategy for a specific challenge, ongoing marketing leadership, an expert assessment, or practical resources to do the work yourself, there's a way to get started.
Four Ways to Work Together
Defined project. Clear deliverables.
Content Strategy, Licensing & Distribution
Solve a specific content challenge.
Your organization has invested in publications, standards, research, training, or other valuable content. But are those assets reaching the right audiences and generating their full potential?
I help you identify and pursue opportunities to get more value from the content you already own.
Projects may include:
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Content portfolio and revenue opportunity assessments
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Audience and distribution channel strategies
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Licensing and partnership opportunities
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Content repurposing and product development
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Purchase-path and conversion improvements
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Marketing strategies for publications, standards, and educational products
What you receive: A defined strategy project with agreed deliverables, recommendations, and an implementation roadmap.
Engagement: Project-based, with scope and pricing tailored to your goals.
Ongoing strategic support
Fractional Content & Marketing Support
Experienced marketing expertise and support without a full-time hire.
Your team knows your business. But keeping up with evolving marketing practices, new AI capabilities, and growing content demands takes time and resources.
I work alongside your team to bring fresh perspectives, specialized expertise, and hands-on support to improve how content gets created and distributed and connect your efforts to business results.
Support may include:
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Content and marketing strategy development
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Editorial planning, content repurposing, and distribution
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AI marketing tools, workflows, and integration
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Team and agency collaboration
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Licensing and partnership development
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Campaign planning, execution, and performance measurement
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Content operations and process improvements
What you receive: An experienced marketing partner who works with your team to identify opportunities, implement improvements, and keep initiatives moving forward.
Engagement: Flexible monthly retainer with an agreed scope, priorities, and level of involvement.
Expert assesment, clear road-map
Content Action Plan
Get a clear plan your team can put into action.
Your organization has valuable content, but you're unsure how well AI systems find, understand, and represent your expertise.
The Content Action Plan provides a structured assessment of your AI discoverability and identifies practical improvements your team can prioritize.
The Action Plan includes:
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60 AI discovery tests across four platforms
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Analysis of how AI systems represent your organization
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Identification of content and credibility gaps
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Prioritized recommendations
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A 90-day implementation roadmap
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An executive readout and working session
What you receive: A documented assessment and actionable recommendations for your team to implement.
Engagement: Fixed-scope project
Do-it-yourself learning
Training + Resources
Build your skills. Put your content to work.
Prefer to learn and implement improvements yourself? Access practical guidance to strengthen your content strategy and adapt to AI-driven discovery.
Explore:
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Books and practical guides
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Free office hours through The Live
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Content strategy tools and templates
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Workshops and learning programs
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Resources for AI discovery, distribution, repurposing, and conversion
What you receive: Practical information and tools to apply within your organization.
Engagement: Free and paid learning opportunities.
Content Strategy Challenges That Limit Visibility and Revenue
From underperforming content and missed revenue opportunities to AI visibility and limited marketing capacity, these are the challenges I help organizations solve.
Our content isn't generating enough revenue.
We've invested in publications, expertise, and other valuable content, but need better ways to package, repurpose, distribute, license, and sell it.
We're not showing up where people are searching, especially in AI.
Our organization has valuable expertise, but we're unsure whether AI systems find us, understand what we offer, or recommend us.
We're struggling to keep up with AI search and discoverability
New tools, channels, and expectations keep changing. We need help figuring out what's worth adopting and putting it to work.
We're creating content, but not getting enough value from what we already have.
Years of research, publications, webinars, and other resources are underused. We need a better strategy for connecting, repurposing, and distributing them.
We have a small team with more opportunities than capacity.
We know what needs attention, but don't have enough time or specialized expertise to improve our content, explore new channels, and execute new initiatives.
We have marketing support, but need specialized content and AI expertise.
Our existing team or agency handles day-to-day marketing. We need a partner who brings deeper experience in content strategy, AI discovery, licensing, and distribution.
You Don't Have to Solve These Challenges Alone.
I work alongside your team to identify opportunities, modernize your content and marketing practices, and turn strategy into action.
Whether you need ongoing support or help with a focused project, we'll find the right approach.Explore Working Together