What is AI Search Optimization?

AI Search Optimization is the practice of structuring content so AI systems like ChatGPT, Google AI, and Perplexity can understand, trust, and accurately reference it when generating answers.

Who is this course for?

This course is designed for marketing, communications, digital, and content leaders at mission-driven organizations who are responsible for visibility, trust, and content performance.

Do I need a technical background?

No technical background is required. The course is built for non-technical teams and focuses on practical frameworks, content strategy, and decision-making rather than code.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

Illustration showing AI search answering pricing questions for a nonprofit or association website

AI Is Answering Pricing Questions About Your Organization

Here’s Why Nonprofits and Associations Need to Pay Attention

AI search tools like ChatGPT, Gemini, and Perplexity are already answering questions about your organization. That includes questions about pricing, membership dues, program fees, certifications, and event costs.

Whether you have intenti...

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Clarity, Delivered.

Get insights on what’s changing in AI search and how to respond.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

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