What is AI Search Optimization?

AI Search Optimization is the practice of structuring content so AI systems like ChatGPT, Google AI, and Perplexity can understand, trust, and accurately reference it when generating answers.

Who is this course for?

This course is designed for marketing, communications, digital, and content leaders at mission-driven organizations who are responsible for visibility, trust, and content performance.

Do I need a technical background?

No technical background is required. The course is built for non-technical teams and focuses on practical frameworks, content strategy, and decision-making rather than code.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

Illustration showing clear content partially obscured, representing strong content that AI search does not fully surface or understand.

Your Content Is Strong. So Why Isn’t AI Surfacing It?

If you work at an association, nonprofit, publisher, or research organization, this probably sounds familiar.

You have years, maybe decades, of high-quality content. Thoughtful reports. Carefully written articles. Program pages, research summaries, member resources, event listings.

You know it’s v...

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Clarity, Delivered.

Get insights on what’s changing in AI search and how to respond.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

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