What is AI Search Optimization?

AI Search Optimization is the practice of structuring content so AI systems like ChatGPT, Google AI, and Perplexity can understand, trust, and accurately reference it when generating answers.

Who is this course for?

This course is designed for marketing, communications, digital, and content leaders at mission-driven organizations who are responsible for visibility, trust, and content performance.

Do I need a technical background?

No technical background is required. The course is built for non-technical teams and focuses on practical frameworks, content strategy, and decision-making rather than code.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

Nonprofit website content locked in PDFs and overlooked by AI search tools

Why PDFs Are a Visibility Problem in AI Search...

...and what nonprofits and associations should do instead.

For years, PDFs have been a safe place for nonprofits and associations to publish important information. Reports. Toolkits. Policy briefs. Program guides. Board-approved documents that feel complete and official.

The problem is that AI sea...

More...

Clarity, Delivered.

Get insights on what’s changing in AI search and how to respond.

Resources & Tools

for mission-driven organizations navigating AI search and content discovery

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