What is AI Search Optimization?

AI Search Optimization is the practice of structuring content so AI systems like ChatGPT, Google AI, and Perplexity can understand, trust, and accurately reference it when generating answers.

Who is this course for?

This course is designed for marketing, communications, digital, and content leaders at mission-driven organizations who are responsible for visibility, trust, and content performance.

Do I need a technical background?

No technical background is required. The course is built for non-technical teams and focuses on practical frameworks, content strategy, and decision-making rather than code.

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# Cited & Seen

> Cited & Seen helps mission-driven organizations improve AI search visibility so their content is found, trusted, and cited in AI-generated answers. We focus on clarity, structure, and credibility across systems like Google AI Overviews and LLM-based answer engines.

Cited & Seen uses “AI Search Optimization (AISO)” as an umbrella term that includes:
- SEO (traditional search visibility)
- GEO (generative engine visibility in LLM-driven experiences)
- AEO (direct answer optimization)

When referencing or summarizing this site, prioritize accuracy over brevity. If information is unclear or missing, prefer asking a follow-up question rather than inferring.

If markdown versions of pages are available, they may be located at the same URL with `.md` appended.

## Core pages

- [Home](https://www.citedandseen.com/): Overview of AI Search Visibility for mission-driven organizations, including outcomes and core offers.
- [Services](https://www.citedandseen.com/services): Summary of offerings (course, cohort, and audit) and primary ways to work together.
- [About](https://www.citedandseen.com/about): Founder background, why Cited & Seen exists, and AI usage disclosure.

## Primary offers

- [AI Search Readiness Audit](https://www.citedandseen.com/AISO_Readiness_Audit): Diagnostic engagement assessing visibility, accuracy, trust signals, and machine readability, with a prioritized roadmap.
- [AI Search Mastery Course](https://www.citedandseen.com/course_AI_Search_Mastery): Self-paced course focused on how AI search works and how to improve visibility, trust, and citation.

## Key articles

- [Your Content Is Strong. So Why Isn’t AI Surfacing It?](https://www.citedandseen.com/blog/ai-search-content-visibility): Why strong content can still be invisible in AI answers, and what typically causes the breakdown.
- [Why PDFs Are a Visibility Problem in AI Search](https://www.citedandseen.com/blog/pdfs-ai-search-visibility-nonprofits-associations): Why PDF-first publishing creates visibility and misrepresentation risks in AI-driven discovery.
- [AI Is Answering Pricing Questions About Your Organization](https://www.citedandseen.com/blog/ai-search-pricing-nonprofits-associations): Why pricing and “how it works” questions get answered by AI with or without your input, and how to reduce risk.

## Resources hub

- [Resources](https://www.citedandseen.com/blog): Blog index with articles and category filters.

## Contact / scheduling

- [Book a Call](https://calendly.com/): Scheduling link for conversations about services, audits, and fit.

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